And How She Grew Viral On TikTok
In today’s episode, we will speak to my friend Giovanna or “Gigi” from The First Gen Mentor.
Gigi is a first-generation American who recently left her 9-5 job to launch her Personal Finance business. Her goal is to empower first-gen Americans through financial literacy.
Gigi will share with us how she came to launch her business thanks to Tik Tok in only a couple of months. And secondly, we will as well have a very eye-opening discussion on the financial struggles of first-generation people and how we can all support each other.
Let’s make finances more human, more compassionate, and sometimes maybe more community-based. Let’s find that balance.
…or listen on Apple Podcasts
This episode is for you if you are looking to leverage/launch your business thanks to social media and this is as well for you if you are a first-gen person struggling with finances, we got you 😉!
- You can gain followers pretty fast thanks to the virality of the platform (150K followers in approx 6 months 😲)
- It all started with turning a negative event into a positive one with a video response.
- She found how she could support her community and add voice to the conversation. This is what started it all.
- TikTok is not Instagram: People get real, raw, and more authentic, there is a bigger human element to it (not only bragging and looking good).
- Content strategy: Educational, inspiring, or entertaining (or a combination of the 3).
- Opportunities that can come with TikTok
- Teaching opportunities.
- 1-on-1 consultation from followers.
- Brands will reach out to promote their products/services.
- Start as a side hustle and see where it takes you!
- Gigi took a leap to leave her stable job but her finances were in order.
- She spent time understanding money and had a full emergency fund plus an 8-month sabbatical fund.
- First-Gen issues
- You need to adjust to a new country and language. It takes time to adapt and learn how things work financially.
- Collectivistic culture vs individualistic culture. It plays a big role in your finances.
- You can still set boundaries and help yourself, take a pause and decide what is best for you.
- How can “white” people help:
- Acknowledge your privilege (inheritance, generational wealth…).
- Use your platform to amplify the voices of BIPOC or first-gen creators.
- Mentorship: If you find someone you resonate with, provide help or share resources.
- Lessons for individualistic communities?
- Adopt a micro-finance technique: Savings plan among the community.
- Let’s make finances more human, more compassionate, and sometimes maybe more community-based. Let’s find that balance.
Who is Gigi?
- Website: The First Gen Mentor
- TikTok: @thefirstgenmentor
- Instagram: @gigthefirstgenmentor
- Book recommendation:
- Best purchase under 100 dollars: Booty Kicker an at-home barre.
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