How to Live a Richer Life with Rocky

“If you believe you can’t you won’t, if you believe you can you will”

In today’s episode, we will speak to my friend Rocky Lalvani, he helps business owners to be profitable and also runs two podcasts in parallel: Richer Soul and Profit Answer Man.

Rocky came to the US at a very young age with his immigrant Indian parents with only 25 bucks in their pocket and yet despite this rather difficult start, both Rocky and his family managed to climb their way up to a successful life.

Life Plan
What’s your Life Plan?

Rocky will share his story with us and we will explore how he managed to achieve success starting from an unprivileged place and how you can take steps to get to where you want in your life (spoiler alert: it does not happen overnight).

Listen here:

…or listen on Apple Podcasts

This episode is for you if you are working towards living a richer life (how broad that may sound) and want to hear from someone who has worked his way up the Maslow hierarchy of needs.

Key Takeaways:

  • Negotiate everything! Negotiate like an Indian 🙂 and then spend less than the rest. You can still live a rich life without spending too much. 
  • Automate savings and work on increasing the gap between expenses and income (the faster you do it the faster you can retire) 
    • Rocky still saved money when his house was paid off, he did not increasing the lifestyle
  • Avoid these errors :
    • Be careful of all the small recurring expenses 
    • Not investing properly, think it through (too much emotion)
  • Define your life plan:
    • Identify the following: What do you really love doing? What is it that you do that people are willing to pay for? What are you good at in the same sphere?
    • It takes years to test and pivot (7-8 years for Rocky)
    • Once you plan, it is easier to go in the right direction
    • Even if you have enough (a lot of) money, it is not what will make you happy, working on that dream life and dream job will 
  • The key to everything is to take action: It does not need to be big things, just start small with tiny actions, get a step better every day, and believe you will succeed. You will get what you believe. 

Who is Rocky?

Rocky started with nothing when his parents immigrated to the United States when he was two years old, and his parents were in their 40’s. It was his parents’ second time starting over in life as they moved here to experience the American dream. In spite of a lot of struggles and his mom passing away when Rocky was 7, he has been able to achieve financial and life success. Rocky loves to share his journey and inspire others to achieve their dream even faster.
After realizing that most business owners did not look at their financial reports, Rocky started to serve as Chief Profitability officer for them. He teaches them how to ensure they get paid and they make profit a priority! As a certified Profit First Professional, he implements Mike Michalowicz’s Profit First System. We change the accounting formula of Sales – Expenses = Profit to Sales – Profit = Expenses.  This ensures Profit comes first! (PS. It’s not about money at all costs, people come before money!)
Rocky Lalvani Richer Soul
Rocky Lalvani


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Disclosure: This post may contain affiliate links. That means I may make a small commission (at no cost to you) if you make a purchase. This will help to support Joney Talks!

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